Talk of the Town Award
Talk of the Town Top 10 Award
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ABOUT US ::
At the end of 2008, our leadership noticed that there were hundreds of new websites dedicated to rating almost everything on the planet. There are sites that rate products, people, businesses, even ratings themselves. Because these websites are typically free and uncensored they can be scathingly accurate, for better or for worse. The more we looked into it, the more we saw that people used these sites as referrals before jumping into any new product, service, or whatever else they were going to buy.
As a business that has reviewed and published case studies on the most desirable companies in America, we thought it would be extremely helpful to create a measurement tool using this customer generated feedback. The tool would determine what customers thought at one given time each year. This information could then be used as a baseline for calculating customer satisfaction. We set out to develop this matrix and methodology to help companies gain an earned marketing advantage, much like the quarterly ratings implemented in both television and radio that influence advertising charges.
If a company gets high marks from its customers, they should be able to promote it and use it in their marketing campaign. It should be an attribute that attracts new business and gains market share. The Talk of the Town was created just for that reason. We aspire to provide the much needed feedback that will help your company gain the winning edge that attracts new interest and generates new revenue. For those struggling with their rating, we will provide them an opportunity to implement new processes, ideologies, and services to help them achieve higher scores the next year.
During the first year of operation we scored over 300,000 businesses and we serviced over 180 new customers. They found the marketing edge to be an invaluable asset. Many of these award winners from 2009 have already received notice of winning in 2010. As we grow as a company, we welcome your feedback to help us better serve you. True to form, your rating means the world to us.
Write us at customercare@talkofthetownnews.com.