BRANDING :: MARKETING
The Talk of the Town rating system is a snapshot product of countless hours of research and almost 1 million online user reviews searched. More importantly, it is a valuable resource for you and your company.
A deep and accurate understanding of your customers is the foundation upon which successful marketing efforts are built. To communicate effectively, you must see the purchase decision-making process and the media landscape through their eyes.
As a highly ranked business, Talk of the Town encourages you to take advantage of the benefits that come with your award and recognition. With proper marketing, your newfound status can help create new interest in your company and generate new revenue. Below are suggestions that will help you promote your award and leverage your good name:
- Put the Talk of the Town Winner Logo and Plaque Image on your website and link it to the press release that explains the award. Also, include an expression of employee and customer appreciation on your website.
- Buy the plaque and post it for everyone to see. It will demonstrate to your staff and customers that you are getting top ratings and reviews and encourage them to tell others.
• Issue your own press release; distribute our easy-to-use "We've Won the Talk of the Town Award" document to garner local or national press and exposure to new customers. Write your own or purchase the formatted press release that we offer along with the Press Kit.
- Appreciate those that helped you get this award. Dedicate a day, week or month to employees, customers, vendors, business associates and friends. Send thank you cards, emails, do banners and table cards, or just call them. Encourage people to continue to write online and give you feedback.
- Make your Talk of the Town Award a focus of your marketing plan. Include the logo and verbiage on advertisements and media campaigns.
- Place the logo in your email signature and have your employees do this as well.
- Find blogs and write about it.
- Throw a party and invite co-workers, friends and family to your own Talk of the Town party to honor your award status.
- Update your company and personal biography to include the award. Adding this honor to your company or personal bio will show potential customers and partners that your business is award-winning.
- Update your online network sites.
